To achieve success in the world of real estate, it’s essential to have a social media strategy in place. Unfortunately, many realtors don’t bother with social media or only use it as post listings. You’re losing out on potential business by utilizing only some tools.
Social media offers more than just a platform for showcasing property listings: Realtors can use social media to showcase their expertise and establish themselves as industry leaders.
A successful real estate social media strategy depends on numerous factors: The audience, the region, and the type of listings play a crucial role in creating a successful social media ad.
There are various social media metrics to assess the performance of a social media ad: Realtors can use these metrics to determine their campaign’s success.
In this blog post, we’ll look at why having a social media strategy is vital for realtors and how to develop one. So, whether you’re just starting or you’ve been in the business for years, read on to learn more!
“Social media is not traditional media. The key is to listen, engage, and build relationships.”
David Alston – Author and Researcher
Why is Social Media Important for Realtors?
If you’re a real estate agent and not utilizing social media, you greatly miss out. In today’s world, potential home buyers do most of their research online before ever contacting a real estate agent.
A study executed by the National Association of Realtors found that 97% of buyers use the internet to search for homes. And, 51% of buyers found their home through an online source.
So, you’re missing out on potential leads if you’re not active on social media.
But it’s not just about gaining more leads. Social media is also great for building relationships with your past and current clients. Being active and visible on social media ensures that potential clients will think of you when they or somebody they know is ready to buy or sell a home.
And finally, social media is a great way to show off your brand. You can use it to share your story, highlight your successes, and build trust with potential clients.
Now that we’ve learned why you need a social media strategy let’s discuss how you can create one.
Basics of a Good Social Media Strategy:
There are a few fundamental components to any social media strategy:
Knowing Your Audience:
To succeed on social media, you need to know your target audience. What are their interests? What kind of information are they looking for?
What do you hope to achieve with your social media presence? Do you want to generate leads? Increase brand awareness?
Once you know your target audience and what you want to achieve, you can start creating content. That could be anything from blogs and infographics to videos and images.
Engaging with Your Audience:
It’s not enough to post the content and hope people will see it. It would be best if you were actively engaged with your audience, promptly responding to comments and questions.
Post-timings are where most realtors drop the ball. They create a few posts and then stop. To be successful on social media, you need to be consistent with your posting.
Finally, you need to calculate the results of your social media strategy. Are you getting more leads? Is your brand awareness increasing?
By following these tips, you’ll be well on creating a social media strategy that works for you.
Tips for Creating Great Content:
Now that we have a general knowledge of creating a social media strategy let’s dive into content creation.
Keep up with the times by posting about different topics on social media.
As a realtor, your bread and butter are listings. But posts featuring nothing but listings quickly become boring. To stand out, you must mix and post various content.
Here are some ideas for content you can post:
Tips for Buying or Selling a Home:
If you want to attract leads, post helpful tips about buying or selling a home. For example, you could post about people’s most common mistakes when buying a home.
Keep your followers up-to-date on the latest real estate industry news. You could write about changes in mortgage rates, new real estate laws, or anything else that might be relevant to your audience.
Posts Featuring Your Team or Office:
Show off your personality and give people a behind-the-scenes look at your team or office. You could do a weekly series featuring different team members or write a post about what it’s like to work at your real estate agency.
If you’re active in your community, let your social media followers know about it! You could write about local events, charities you support, or any other way you give back.
How to Assess the Results of Your Social Media Campaign?
The number of people who click on your website from social media is the most vital metric to follow. You can achieve this by looking at how many clicks your link gets on various platforms or by creating a specific landing page for visitors coming from social media.
It would be helpful to keep track of your posts’ engagement and the number of likes, comments, and shares you receive for each one. That will show you how well your material is being received and whether or not people are interested in what you have to say.
Finally, track your follower growth over time. That will help you see if your social media campaign is having the desired effect of attracting new followers.
Tracking these metrics lets you see which social media platform provides the most value for your business and adjust your strategy accordingly.
If you’re unsure how to measure the success of your social media campaign, No Limit Social can help. We specialize in social media marketing for realtors and know what it takes to create a successful social media campaign.
Now that you have learned how social media marketing can help your real estate business, it’s time to start. No Limit Social can help you create a comprehensive social media strategy tailored to your needs and goals.
We offer various services to get you online and engage with potential buyers and sellers in no time. Ready to go up in the real estate world? Contact us today!